OPI Isn't It Grand Avenue 15 ml / 0.5 fl oz NL LA07
Next stop on OPI's 40th year anniversary tour is Downtown LA! OPI transports its consumers to the contemporary streets of downtown Los Angeles, where big city culture meets modern expansion for the Fall 2021 collection. With 12 colors in four different formulas in hues ranging from trans-seasonal to the dramatic, the Downtown LA Collection offers a versatile palette.
Gender-Fluid hues of lilac and pink (Graffiti Sweetie, (P)ink on Canvas) mix with warm autumn tones of metallic rose and rich auburn brown (Metallic Composition, Espresso Your Inner Self). Bold hues of raspberry, cherry red, plum, and green pine (7th & Flower, Art Walk in Suzi's Shoes, Violet Visionary, My Studio's On Springs) are counter-balanced by post-punk dusty and dark shades of blue and gray (Isn't it Grand Avenue, Angels flight to Starry Nights, OPI ❤ DTLA, Abstract After Dark).
“This fall, we’re continuing our hometown 40th anniversary celebration and exploring an area of the city that’s been shaped by the heritage of many cultures – downtown Los Angeles,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With this collection, we’ve blended historic Downtown LA with new revival; this concept is epitomized by the shade Abstract After Dark, which is an updated version of Lincoln Park After Dark, OPI’s iconic vampy dark hue. Inspired by the glittering nights of Los Angeles, this new shade pairs deep hues of blue and purple with the shimmering sparkle of sunset along the city skyline.”
“Along with its rich heritage and modern museums, Downtown LA is known for its vibrant art scene,” adds OPI Global Director of Color Collections Jill Bartoshevich. “Ever-changing, ephemeral murals energize the city streets and inspired the 12 shades in this collection. One standout for the season, Angels Flight to Starry Nights, is a bright, holographic sky-blue shimmer that captures the vitality and beauty of Downtown LA. This shade is also emblematic of the shift to trans-seasonal hues, with consumers looking for a variety of colors including brighter, lighter shades, to wear throughout fall and winter.”
All 12 of the Downtown LA Collection shades will be available in GelColor, Infinite Shine, and Nail Lacquer formulas, including: Graffiti Sweetie, (P)Ink on Canvas, Metallic Composition, Espresso Your Inner Self, 7th & Flower, Art Walk in Suzi’s Shoes, Violet Visionary, My Studio’s On Spring, Isn’t it Grand Avenue, Angels Flight to Starry Nights, OPI ❤ DTLA, and Abstract After Dark. Six of the shades will be color-matched in Powder Perfection formula, including: Graffiti Sweetie, (P)Ink on Canvas, 7th & Flower, Violet Visionary, OPI ❤ DTLA, and Abstract After Dark.
