LET’S TAKE AN ELFIE
Ready for your closeup? This shimmery, violet-purple deserves all the snaps
Shine Bright by OPI is the global initiative driving consumers and professionals alike to add a little glitz to their glam for Holiday 2020 by introducing 12 new limited edition shades and 3 unique glitters matched in GelColor, Infinite Shine and Nail Lacquer franchises
SHINE ON
- Be jeweled… From bold to sophisticated embellishments – crystals & jewels take center stage for the holidays
NO SUCH THING AS TOO MUCH BLING
- Glitter and bling is appearing everywhere – especially during the holidays – from nails, eye shadows, lips to even brows
- During the festive holiday season, nails become the prime spot for expressing the celebratory mood
- Nail fans on social are excited to showcase the wonders of glittery nails via the Kira Kira app, which makes them sparkle even more
NAIL ART
- In 2018, 73% of nail technicians reported spending at least $100/month on nail art necessities
- Most of the nail art done in the salon (95%) includes embellishments – defined as glitter, jewels, studs and charms
BEST IN CLASS
WINNER
- Swarovski, especially the Crystal Pixies, constantly win year over year for the best embellishments for nail art
