NAUGHTY OR ICE? Say hello to a glam champagne shimmer that’s so nice you’ll want to paint your nails and check them twice
Shine Bright by OPI is the global initiative driving consumers and professionals alike to add a little glitz to their glam for Holiday 2020 by introducing 12 new limited edition shades
and 3 unique glitters matched in GelColor, Infinite Shine and Nail Lacquer franchises
SHINE ON
- Be jeweled… From bold to sophisticated embellishments – crystals & jewels take center stage for the holidays
NO SUCH THING AS TOO MUCH BLING
- Glitter and bling is appearing everywhere – especially during the holidays – from nails, eye shadows, lips to even brows
- During the festive holiday season, nails become the prime spot for expressing the celebratory mood
- Nail fans on social are excited to showcase the wonders of glittery nails via the Kira Kira app, which makes them sparkle even more
NAIL ART
- In 2018, 73% of nail technicians reported spending at least $100/month on nail art necessities
- Most of the nail art done in the salon (95%) includes embellishments – defined as glitter, jewels, studs and charms
BEST IN CLASS
WINNER
- Swarovski, especially the Crystal Pixies, constantly win year over year for the best embellishments for nail art
