OPI Infinite Shine Snow Day In LA 0.5 floz/15ml HRN16
Tis the season for celebration, so OPI is offering consumers the chance to drench themselves in vivid holographic shades that are Made. To. Party. OPI introduces the Celebration Collection, 12 limited edition hyper-saturated crèmes and liquid shimmers so fans can Paint the Tinseltown Red and give the gift of mesmerizing color. And to top it all off, three confetti-like glitters will put you in a holi-daze.
An LA spin on winter white and a bright pink you’ll want to wrap yourself in (Snow Day in LA, Big Bow Energy) contrast mesmerizing shades of pink and teal (Mylar Dreams, Ready, Fête, Go, My Color Wheel is Spinning). Futuristic blues (Ring in the Blue Year, LED Marquee) and trippy reds and berry crèmes (Paint the Tinseltown Red, Maraschino Cheer-y, OPI to Party) create major atmos-cheer, while a holographic cosmic black and tonal crème purple (Turn Bright After Sunset, All is Berry & Bright) will make you want to pull an all brighter.
In addition, three confetti-like glitters: Cheers to Mani Years, Confetti Ready, and You Had Me at Confetti add a festive touch to any shade in this collection. Formulated with a translucent base for layering over color, vibrant jewel-toned glitter particles (Cheers to Mani Years), purple and gold glitter with holographic flecks (Confetti Ready), and red, green, and gold holiday hues (You Had Me at Confetti) are like a sprinkle of holiday magic.
“Our 40th anniversary celebratory year goes out with a bang as we revel in the most special time of the year,” exclaims OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “At OPI, the holiday collection has traditionally played an important role in our heritage, giving us the opportunity to share colors that are glitzy, glamorous, and always fun. This year, we’re reinventing one of our all-time bestselling red hues, Big Apple Red. With new shade Paint the Tinseltown Red, we’ve given our iconic red a major upgrade with holographic glitters for a dynamic and captivating effect.”
“Paint the Tinseltown Red is just one example of the hyper-saturated hues in this collection, which is filled with glitters and holographic pigments,” adds OPI Global Director of Color Collections Jill Bartoshevich. “For Holiday 2021, expect to see more non-traditional, futuristic holiday hues that reflect the ‘artificial chic’ aesthetic of the dramatic, escapist digital landscape.”
