New NYM Not Your Mothers Mascaras, with dark black pigments, unique applicator brushes, and Shea butter formula to nourish lashes. Knockout is bold, beautiful lashes, extraordinary volume in multiple coats without clumping - The milled grooves in between the brush bristles create additional space for the bulk application while the conical shaped silicone bristles reach every single lash for extra volume. Use the brush head to lift and shape even the smallest lashes.